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We are changing the way you connect with population data

We want to better understand longevity and the 45+ demographic at local, state and national levels. Through the lens of financial security, health, housing and care.

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Our mission

To transform the way we age, care, live, and retire in Australia through better data tools to plan for population ageing.

  • The Asia Pacific Silver Economy is predicted to hit US$4.56 trillion by 2025. (Ageing Asia)
  • Our Silver Economy market will grow from around $60bn in 2021-22 to more than $110bn by2026-27. (PM&C 2023)
  • Australia’s intergenerational transfer of wealth will reach $3.5trillion over the decade.
  • According to the ABS, 2025-2030 are critical years where we will see:
    • The peak growth of over 65s and over 85s from 2026-2030.
    • An exponential increase in the 85+ cohort between 2023 and 2031.
    • More people living alone which has triggered a growing loneliness epidemic.
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Our values

We believe that the 45+ population is key to improving outcomes in housing, financial security, health and wellbeing, and retirement.

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